PortAventura World has announced the incorporation of the Hotel and Aparthotel Marinada under its hotel brand Ponient Hotels by PortAventura World. The complex is less than 2.5 kilometres from the resort and just a few metres from the beaches of Salou. Its rooms and studios have been recently refurbished, and its facilities are aimed especially at family tourism, as well as for couples or friends.

On the one hand, the Ponient Marinada has 222 rooms and services such as two outdoor swimming pools, restaurants, bars, children's club, parking service, among others. On the other hand, the Ponient Aparthotel Marinada has 81 studios with outdoor swimming pool and guests have access to hotel services.

With this addition, PortAventura World continues to grow with Ponient Hotels, its new hotel business line, to continue to attract a new customer segment. This strategy helps to deseasonalise and bring new value to the Costa Dorada destination. The Ponient Marinada complex is the fourth member of an accommodations portfolio already comprising the Ponient Vila Centric, in Vila-seca, the Ponient Pirámide Salou and the Ponient Dorada Palace, both in Salou; and is the tenth for PortAventura World, totalling more than 3,000 rooms, of which almost 1,000 correspond to Ponient Hotels.

In the words of Fernando Aldecoa, Chief Operating and Financial Officer of PortAventura World, "with the addition of this hotel in such close proximity to the most famous beaches of Salou, PortAventura World reaffirms its commitment to offering a complete sun and beach vacation experience, and takes on the challenge of enriching the area's offerings. The accommodation will undergo adaptations in the common areas, including a new splash pad, and will open to the public for the 2025 season. So far this season, the Ponient hotels have achieved excellent results, with over 90,000 room nights."

Ponient Hotels by PortAventura World focuses on attracting a longer-stay clientele than those staying at the resort's six themed hotels. It is a product focused on the sun and beach holiday segment together with PortAventura World’s unrivalled entertainment offer. Stays can include 1, 2 or 3 day tickets and free transfers to the parks, as well as additional discounts on PortAventura World products and special entertainment with the resort's characters. This new line of business has been very well received, both by the main international markets and by domestic customers.