The new entertainment area will fully showcase the Ducati brand with an immersive experience that will include rides, a showroom, an apparel and merchandising shop and promotional activities within the park
Parques Reunidos, one of the world’s leading leisure park operators, and Ducati, one of the most iconic motorcycle manufacturers in the world, have signed an agreement to develop Ducati World at Mirabilandia. Mirabilandia, located in the Emilia-Romagna region –where Ducati brand was born—is the second largest theme park in Italy as well as the second most visited park in Parques Reunidos’ portfolio.
Mirabilandia’s visitors will be able to enjoy this exclusive and innovative Ducati experience, and will reach new adrenaline levels through their excitement for Ducati motorcycles. This thrilling project will occupy an area of approximately 35,000 m2, and is expected to open to the public in 2019.
Ducati World will transform Mirabilandia with the power of the first area themed after a motorcycle brand. It will attract motorcycle fans both from Italy, a country famous for its automotive culture, and from abroad, thanks to a variety of attractions that will engage the public with a real motorcycling experience. The park will incorporate the latest technologies; among the projected attractions there will be a new generation roller coaster that will replicate the experience of riding on a motorcycle. There will also be simulators, virtual reality, and children’s attractions. The agreement with Ducati also envisions a showroom where visitors will find the most iconic Ducati models. Similarly, visitors will be able to learn about motorcycling history and about the socio-cultural context in which the Italian brand has grown through the 90 years it has been operating.
To top it all, the park will also include a Ducati shop, where visitors will have the opportunity to buy all sorts of official Ducati and Ducati Scrambler merchandise; and themed restaurants.
Mirabilandia is located on the Adriatic Riviera, near Ravenna, and at the heart of one of the most prosperous and most touristic regions in Italy. The park offers a wide variety of shows and attractions, including the Caribbean-themed water park, Mirabeach, and a number of theme areas such as Route 66, Bimbopoli, Dinoland, Far West Valley, and AdventureLand. With an ample offer, cared-for facilities, and location in a natural environment, Mirabilandia has become the entertainment complex of reference in Italy.
For Fernando Eiroa, CEO of Parques Reunidos, “This partnership and investment will transform Mirabilandia, empowering the park to attract visitors from all over the world. Ducati World continues the Italian strong tradition for sports and automotive and provides an engaging and innovative experience for motorcycling fans. Ducati is a global brand with a great reputation, as well as a strong local presence.”
“Ducati World will give visitors a chance to live an exciting journey inside the Ducati brand” stated Alessandro Cicognani, Ducati Licensing and Corporate Partnership Director. “Thanks to this agreement, together with Parques Reunidos we’re developing the first motorcycle themed area in an Italian amusement park. Mirabilandia’s location, at the heart of the Motor Valley, adds further value to this project dedicated to fun”.